BRADY INTRODUCES THE IP^TM SERIES PRINTER SYSTEM: JUST LOAD, CLICK, PRINT

MILWAUKEE - (September 7, 2007) - Brady Corporation (NYSE:BRC), a leader in high-performance marking and wire identification, is pleased to announce a revolutionary thermal transfer industrial printer that utilizes smart cell technology -  the Brady IP^TMSeries Printer System.  It's the first of its kind that lets the printer, material, ribbon and software communicate together.  With these innovative printing capabilities, users can simply load the material, click the software interface and easily print a variety of labels, tags and sleeves.  This hassle-free printer enables on-demand, just-in-time printing to help manufacturers get the job done.

The Brady IP^TM Series Printer System offers a variety of capabilities and benefits:

• Cut set-up time
• Improve productivity
• Reduce waste
• Operate cost-effectively
• Optimize print integrity

Through bi-directional smart cell technology, the printer recognizes the correct material and ribbon combination, visually tracks usage levels and adjusts sensor position -- providing users with quick access to vital printing information. 

Using Brady's Bradysoft^TM or Labelmark^TM software, the printer automatically adjusts material parameters, print speed and heat settings to reduce set-up time and allow users to print faster than ever before.  The software also simplifies material change outs and eases operator training.

"We know our customers use a variety of materials in their facilities and deal with the demands of a cross-functional workforce. When developing this printing system, Brady wanted to make it simple for customers to switch materials, train their work force, maintain cost efficiencies and provide optimal print integrity," said Nicole Nelson, Brady Product Marketing Manager.

The Brady IP^TM Series Printer System, available in 300 or 600 dpi, has a straight path to loading media and ribbon. This eliminates the need to wind and thread material through a complicated series of mechanics. Plus, the ribbon spindle is automatically centered, helping to reduce ribbon wrinkle. The centered sensor with adjustable media grips reduces print drift and improves calibration so customers print exactly what they want the first time. In addition, automatic self-calibration reduces label and sleeve waste to help consumers cut material costs. The top-loading design and lightweight construction save work space.  Every feature was designed with the end-user in mind and how Brady could simplify the printing process.

"The Brady IP^TM Series Printers System will revolutionize how our customers print and will eliminate many of their printing pain points. Installing the system takes a quarter of the time as other thermal transfer industrial printers. It also takes up substantially less space, saves time, and - most importantly - drives bottom-line improvements by reducing time and material waste," added Nelson.

Brady will officially launch the Brady IP^TM Series Printer System at the 2007 National Manufacturing Week trade show held in Chicago, Ill., September 24 through September 27.

Brady Corporation (NYSE: BRC) is an international manufacturer and marketer of complete solutions that identify and protect premises, products, and people. Its products help customers increase safety, security, productivity, and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical, and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 9,000 people at operations in the Americas, Europe, and Asia/Pacific. Brady's fiscal 2006 sales were approximately $1.018 billion. More information is available on the Internet at www.bradycorp.com. 

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