Brady and SPC Unveil Environmentally Friendly Sorbents for Industrial Spills and Cleanup
MILWAUKEE, WI – Brady (NYSE:BRC) and SPC, a Brady Business unveil Re-Form™ Eco-Friendly Sorbents, a green, class A fire-retardant, cost-effective sorbent with up to 50 percent more absorbency than oil-based polypropylene sorbents. Brady and SPC have partnered with Sellars Absorbent Materials of Milwaukee, WI to introduce a breakthrough cellulose-based sorbent for which Brady and SPC will have exclusive rights in its industrial, safety, electrical and laboratory markets.
Re-Form represents a unique “green” product that outperforms traditional polypropylene sorbents. Re-Form sorbents are manufactured from a minimum of 70 percent recycled newsprint and other raw cellulose material and are shipped in recycled cardboard packaging. The unique open-cell technology used in Re-Form sorbents achieve the difficult feat of unlocking the natural ability of cellulose fibers to become super-soakers, then formulates them into a sorbent material that is up to 50 percent more absorbent than traditional oil-based polypropylene sorbents, meaning that customers will use less and have less to dispose.
Re-Form™ Eco-Friendly Sorbents meet NFPA Class A Fire Retardancy requirements for low flame spread, low smoke density and are self-extinguishing.
Additionally, since Re-Form Sorbents are not an oil-based product, they are not susceptible to volatile price variations associated with petroleum markets.
Two material constructions are available for Re-Form™ Eco-Friendly Sorbents: basic Re-Form material that is durable with a netted construction, and Re-Form Plus material with the same absorbency performance as
Re-Form but with added perforations and a cover stock for abrasion resistance - perfect for wiping and foot traffic applications.
“The industrial market is shifting toward newer, greener and more cost-effective sorbent technologies.
Re-Form puts us and our distributors on the leading edge of this wave of change, ” said Larry Kilian, General Manager, SPC-a Brady business.
“Brady-SPC is a recognized leader in the industrial sorbents market, and we are pleased to combine Sellars’ innovation and Brady-SPC’s market leadership to bring this next generation of sorbents to Brady’s markets,” said Tom Sellars, CEO, Sellars Absorbent Materials.
For more information on Re-Form™ Eco-Friendly Sorbents, visit www.bradyid.com/spc or call 1-888-250-3082.
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries.
Brady is headquartered in Milwaukee and employs more than 8,600 people at operations in the Americas, Europe and Asia/Pacific. Brady’s fiscal 2008 sales were approximately $1.523 billion. To learn more about Brady’s complete line of products & offers visit www.bradyid.com.
Sellars Absorbent Materials is a leading manufacturer of innovative nonwoven wipes and absorbents that are not only green but also deliver superior performance. Founded in 1985, Sellars is a privately-held company that is headquartered in Milwaukee. To learn more about Sellars, visit www.sellarscompany.com.
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