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Brady Leadership

Impressive and engaging leaders
that drive Brady Corporation
to success.

Pascal Deman

Vice President and General Manager,
Workplace Safety

Mr. Deman leads Brady’s Workplace Safety business, where he is responsible for driving the division’s digital transformation. He was appointed Vice President and General Manager of Workplace Safety in 2020, and has been with Brady since 1998, most recently leading both the America’s Workplace Safety business and European marketing parts of the Workplace Safety business. As the architect of the Workplace Safety digital strategy in Europe, he helped drive digital growth there before turning his focus to transforming the digital strategy in the Americas. He has also been instrumental in building a pipeline of new products for the Workplace Safety business. Prior to Brady, Mr. Deman worked in direct marketing consulting and sales for Schober, a German company, and Infotrade, a Belgian company. He holds a marketing degree.

Brady Leadership