Mr. Felmer is president of Brady’s Workplace Safety Business, which focuses on safety solutions that are sold via internet, catalog and direct sales channels. Currently, Mr. Felmer is overseeing the transformation of this business to incorporate a strong digital sales model. He has been with Brady since 1989, holding several sales and marketing positions before being named President and General Manager of Brady’s U.S. Signmark Division in 1994. Since then he helped to grow Brady’s European direct marketing business, as well as US global sales and marketing processes. In 2004, he was appointed President-Direct Marketing Americas, and was named Chief Financial Officer in January 2008. Mr. Felmer has a bachelor’s degree in business from the University of Wisconsin Green Bay.